Annika is a hugely experienced Chartered Accountant with a genuine passion for the Far North and a commitment to growing local businesses. A part of the Whitelaw Weber team for almost twenty years, she is based in the Kerikeri office and her specialty areas are:

  • Using technology to help clients improve efficiency and maximise profitability
  • New business start ups, particularly in the construction & tourism industries
  • Business coaching & profit improvement advice
  • Business acquisitions and valuations
  • Business development including business planning & strategic planning
  • Company & trust accounting
  • Maori and non-profit financial reporting, system improvements & advice
  • Business Acquisitions & Valuations
  • Forecast & Cashflow Modelling
  • Budgeting, cashflow and management
  • Technology and system improvements
  • Tax efficiencies

Specialist Industries:

  • Trade and construction
  • Hospitality, tourism and leisure
  • Maori and non-profit organisations
  • Service related businesses

Annika works closely with her clients, focusing on benchmarking, monitoring their progress and growing their profitability.

She works with a wide range of clients across diverse industries — from our smallest clients to our      largest clients. Her focus is on helping clients achieve both their business performance and lifestyle goals (including an improved work-life balance).

Annika and her husband live in Kerikeri. With three children life is always busy, so they love escaping for a weekend of camping and fishing in summer and snowboarding in winter.