Why do some businesses do better than others?
identify how to create a sustainable competitive advantage
In the current age of business, we essentially have access to the same technology, skills, funding options and information as any of our competitors. So why is it that some do better than others?
Kirsty Grant will take you through the latest insights into what drives business performance and how this can be applied to make your business stand out head and shoulders above the rest. You will have the opportunity to:
- Better understand the neuroscience of decision making and how you can apply this to your marketing efforts
- Develop a framework to understand choice and who you are actually competing with
- Identify the 2 tools and 3 strategies that successful businesses use to outperform the competition
- Develop your own sustainable competitive advantage
About the speaker
Kirsty Grant is a marketing and business consultant specializing in business analytics and communications. She has spent 20+ years working in the advertising and digital marketing industries in NZ and abroad. Her work with many of NZ's leading blue chip clients has resulted in multiple industry awards including judging the awards.
Kirsty is hugely passionate about SME businesses applying many of the same principles and techniques used by larger organisations.
Outside of work, Kirsty loves watching her garden grow while sipping a wine on the deck and throwing a ball for her puppy.