Tourism in the off-peak

In Northland, the THL (tourism, hospitality, leisure) industry experiences a significant off-peak season relative to other New Zealand regions. This is an unfortunate side effect of our mild climate – making the winter shorter and not quite cold enough for typical winter-related activities such as skiing, snowboarding or ice skating.

However, the sliver lining is the opportunity to focus on preparing the business for the busier shoulder and peak seasons. It is the perfect time to trial or implement new booking software, conduct market research and upgrade facilities. In fact, there is no shortage of tasks so prioritising becomes the key.

A great business tool to help with that prioritising is the Pareto Principle or 80/20 rule. This principle states that for many events, 80% of the effects come from only 20% of causes. If you have an overwhelming list of tasks to accomplish, identify the top 20% that will have the most impact on your business. You can think of these important tasks as ‘rocks’ and the less important tasks as ‘sand’. You need to fill your glass with rocks first and the sand can fit in around the rocks.

If you are looking for more inspiration to take your THL business to the next level, come and grab a copy of Good to Great by Jim Collins. It outlines why some businesses make the leap and others don’t.

Just send an email to to request a copy.